Press release distribution in the UK, across all four nations
Reach national, regional and trade media in England, Scotland, Wales and Northern Ireland, with embargoes that fit the British news day and a report on every placement.
- First release free to 10 outlets
- Same-day review
- From $15 per release
United Kingdom
- London
- Manchester
- Birmingham
- Leeds
- Bristol
- Edinburgh
- Cardiff
- Belfast
- 4
- Nations, each with its own press
- 00:01
- The classic UK embargo time
- GMT / BST
- UK time in winter and summer
Why UK press release distribution is more than London
Most national newspapers, broadcasters and business desks in the United Kingdom are based in London, and it is tempting to write only for them. But the UK is four nations, with devolved governments in Edinburgh, Cardiff and Belfast, a regional press built around cities and counties, and a large trade press covering almost every profession.
Good press release distribution in the UK respects that. A new factory in the Midlands is regional business news first. A Scottish funding round belongs in Scottish titles before London ones. A product for pharmacists should reach the pharmacy trade press, not a general news desk.
Global Press Release Distribution is built for this kind of planning. You can hold a release under embargo until 00:01, target the United Kingdom by industry and topic so trade editors see it, and have an editor check the headline and dateline the same day. Afterwards, the report lists each placement with its link, views and clicks.
London, and the rest of the UK
London sets the national agenda, but each nation and region has newsrooms that put its own economy and politics first.
London
The national newspapers, national broadcasters and most business and consumer desks are here, along with the financial press that covers the City and Canary Wharf. Many trade publishers are London-based too, so national stories start here.
Manchester and the North West
Salford has large news and production bases for national broadcasters, and Manchester has a busy regional business press. Reporters here cover tech, media, sport, retail and the wider northern economy.
Birmingham and the Midlands
The Midlands press follows car making, aerospace, advanced manufacturing and logistics. Regional business titles cover companies from Coventry to Nottingham and look for local investment, jobs and supply chain stories.
Scotland
Scotland has its own national newspapers and broadcasters, its own parliament at Holyrood and its own legal system. Edinburgh covers finance and government, Glasgow is home to the main broadcasters, and Aberdeen's press follows energy.
Wales
Welsh media covers the Senedd, public services and industry, with Welsh-language broadcasting and online news alongside English-language titles. Cardiff is a big base for TV drama production, and South Wales has a compound semiconductor cluster.
Northern Ireland
Belfast's press follows Stormont politics, cross-border trade with the Republic of Ireland, and the city's tech, cybersecurity and screen production sectors. Stories often need to make sense in both a UK and an Irish context.
What each part of the British press wants
One release can suit several of these groups, but each reads it for different reasons.
National news sites
National newspaper and broadcaster sites with UK-wide audiences. They move on exclusives and hard numbers, so lead with the fact that matters to a British reader, not your company's history.
Regional and local titles
City and county news sites, many of them owned by a handful of large publishing groups that share stories between titles. A strong local story can travel from one town's site to others in the same group.
Trade and B2B press
Britain has trade titles for grocers, builders, pharmacists, insurers, lawyers and almost every other profession. They run appointments, contract wins and product detail that the national press never would.
Newswires and finance sites
Wire feeds run through UK newsrooms all day, and personal-finance and investor sites pick up company news quickly. They matter most for fintech, banking, insurance and listed-company stories.
British habits worth following
UK newsrooms have routines of their own, and a release that follows them looks local from the first line.
Use the 00:01 embargo
Newspapers and breakfast radio plan the morning's news the night before. Many UK releases go to journalists early under an embargo of 00:01 on the day of publication. Set that as your embargo time and have a spokesperson ready from about 6 a.m.
Write British English
Use organise, colour and programme, day-month-year dates such as 30 September 2026, and money written as £5m or £2bn. Our editors check the headline and dateline, but the body copy is yours, so convert it before you submit.
Check four holiday calendars
Bank holidays differ across the UK. Scotland takes its summer bank holiday on the first Monday of August, while England and Wales take the last. Northern Ireland adds 17 March and 12 July, and Scotland adds 2 January and St Andrew's Day.
Listed in London? Use an RIS first
Under UK MAR, inside information goes out through a Regulatory Information Service, such as RNS, before the media version. That applies on both the Main Market and AIM. Check your duties before anything else: a press release distribution is not a regulatory filing and cannot stand in for an RIS announcement.
Bundles for UK releases
The same bundles work for every region. Pick one, then target the UK by country, industry, and topic each time you send.
Starter
$290 a year
10 releases, $29 each
Growth
$990 a year
50 releases, $19.80 each
Global
$2,999 a year
200 releases, $15 each
Questions about press release distribution in the UK
Our plans are yearly bundles. On Starter you pay US$290 for 10 releases, or US$29 per release, and larger bundles reduce the price per release further. See the pricing page for current plans, and note that your first release can reach 10 outlets at no cost.
An editor looks at your headline and dateline on the day you submit. Once it is approved, it goes out when you choose: at a scheduled time, or under an embargo such as 00:01 for the next morning's papers.
The smallest targeting unit is the country, so you select the United Kingdom and then an industry and topic. To make a Scottish, Welsh or regional story land, put the place in the headline, give local numbers and quote a spokesperson based there. A Glasgow dateline tells a Scottish editor straight away that the story is theirs.
Yes, a little. Switch to British spelling and dates, give prices in pounds, and swap American examples for British ones where you can. UK reporters also expect a named spokesperson who is available during UK hours.
No one can do that honestly. British editors are independent and decide what runs on news value alone. We send your release to UK journalists, trade press, newswires and news sites that cover your topic, then report back on what ran, link by link, with views and clicks.
