Press release distribution in Asia, in the languages Asia reads
Send one announcement to English-language business media in Singapore, Hong Kong and India and to local-language newsrooms in Tokyo, Seoul and Jakarta, translated and timed for each market.
- First release free to 10 outlets
- Same-day review
- From $15 per release
East, South and Southeast Asia
- Singapore
- Hong Kong
- Tokyo
- Seoul
- Mumbai
- Jakarta
- Kuala Lumpur
- Manila
- 3.5 hours
- Time gap between Mumbai and Tokyo
- 4
- Official languages in Singapore
- 2 scripts
- Chinese: Simplified and Traditional
Press release distribution in Asia covers many markets, not one
No single newsroom covers Asia. A regional business editor in Singapore, a trade reporter in Tokyo and a startup writer in Bengaluru read different languages, keep different hours and care about different things. An English release sent to all of them at once will reach some and be ignored by others.
Press release distribution in Asia works when you pick your markets and prepare for each one. English goes a long way in Singapore, Hong Kong, India, Malaysia and the Philippines. Japan, South Korea, Indonesia, Thailand and Vietnam read mostly in their own languages, and a translated release saves an editor from rewriting your news before they can use it.
Every Global Press Release Distribution plan includes translation, up to ten languages on the Global plan. Choose your countries, narrow by industry and topic, and schedule the release for the Asian morning rather than your own. When outlets pick it up, you see the live links and reader numbers in your placement report.
Asia's main media markets
These cities hold most of the region's business desks, and each one works in its own way.
Singapore
Many multinationals run their Asia-Pacific offices from Singapore, and its business press covers the whole of Southeast Asia. English is the working language of most business media, alongside Chinese-, Malay- and Tamil-language titles.
Hong Kong
Hong Kong's English- and Chinese-language press follows finance, trade, property and the companies listed on HKEX. Chinese copy here uses Traditional characters, and most residents speak Cantonese rather than Mandarin.
Tokyo
Japanese media works mainly in Japanese, and much company news still flows through kisha clubs, the press clubs attached to ministries, industry bodies and the stock exchange. Japan also has daily trade papers for sectors such as manufacturing and chemicals.
Seoul
South Korea's press follows electronics, cars, batteries, shipbuilding, games and entertainment. Many readers find their news through large portal sites that carry articles from many outlets, so wire and online distribution count for a lot.
Mumbai, Delhi and Bengaluru
India's English-language business press is concentrated in Mumbai, political and policy reporting in Delhi, and tech and startup coverage in Bengaluru. Hindi and regional-language papers reach far larger audiences outside the big cities.
Jakarta, Kuala Lumpur and Manila
Indonesia, the largest economy in Southeast Asia, has a press that works in Bahasa Indonesia, while Malaysia's press runs in Malay, English, Chinese and Tamil. In the Philippines, English-language broadsheets sit alongside Filipino-language tabloids and broadcasters.
The media your release reaches across Asia
Asian coverage comes from four broad types of outlet, and language decides which ones can use your news.
English-language business media
Business news sites and financial titles in Singapore, Hong Kong, India, Malaysia and the Philippines. They cover regional deals, listings and expansion, and they can work from a well-written English release.
Local-language news sites
National and city news sites in Japanese, Korean, Chinese, Bahasa Indonesia, Thai and Vietnamese. They have the biggest domestic readerships and are far more likely to use a release written in their own language.
Trade and technology press
Asia's trade press follows supply chains: semiconductors, electronics, shipping, manufacturing, fintech and games. Editors want the detail buyers need, such as capacity, specifications, certifications and delivery dates.
Newswires and news portals
Wire feeds reach editors across the region, and news apps and portal sites carry stories to readers who never visit the original outlet. A release that reads well as a short summary travels further here.
Timing, holidays and scripts across Asia
Most problems with Asian releases come from timing, holidays or language, and all three are easy to plan for.
Schedule for the Asian morning
At 9 a.m. in Singapore and Hong Kong, it is 10 a.m. in Tokyo and Seoul and 6:30 a.m. in Mumbai, while New York is still on the previous evening. Set a scheduled release time instead of sending when your own office opens.
Check each market's holidays
Lunar New Year, in late January or February, slows much of East and Southeast Asia for a week or more. Japan has Golden Week around the start of May, China's National Day holiday begins on 1 October, and Diwali and Eid move every year.
Choose the right script
Mainland China and Singapore use Simplified Chinese; Hong Kong and Taiwan use Traditional. Japanese and Chinese write dates year first. Keep the names of people, products and companies consistent across every language version so reporters can match them.
Listed in Asia? File with your exchange first
Each exchange has its own disclosure channel, such as HKEXnews in Hong Kong, SGXNet in Singapore and TDnet in Tokyo. Publish there as your rules require and check those duties before any media send; distribution to journalists is not a regulatory filing.
Bundles for Asia releases
The same bundles work for every region. Pick one, then target Asia by country, industry, and topic each time you send.
Starter
$290 a year
10 releases, $29 each
Growth
$990 a year
50 releases, $19.80 each
Global
$2,999 a year
200 releases, $15 each
Questions about press release distribution in Asia
No, translation is built into every plan: three languages on Starter, five on Growth and ten on Global. The Starter bundle gives you 10 releases for US$290 a year (US$29 per release), and the bigger bundles bring that figure down. The pricing page shows every bundle.
For Singapore, Hong Kong's English-language press, India and the Philippines, a clear English release works. For Japan, South Korea, Indonesia, Thailand and Vietnam, send a translated version if you want coverage. Pick the plan whose language count matches the markets you care about.
Yes. Country is the first targeting choice, followed by industry and topic. A fintech release could go to Singapore and Hong Kong only, and a manufacturing story to Japan, South Korea and Vietnam. A few well-chosen markets usually do better than a release sent everywhere.
Tuesday to Thursday usually works, as long as none of your markets is on holiday. Check local calendars a week ahead, because many Asian holidays follow lunar calendars and change date each year. If the news must land everywhere at the same moment, use an embargo.
No. Editors in each market decide for themselves, and a foreign company with no local angle faces long odds. Your release goes to the journalists, wire services, trade publications and news sites of the countries you choose, and each placement appears in your report with its link and view count.
